Effective Business Writing

Course Modules

• MODULE 1 – PURPOSE OF WRITING
  – Writing And Brand Image
  – Seek First To Understand – Writer And Reader’s Behavioral Style
     o Reader’s Preference
     o Reader’s Point Of View
  – WII (What’s-In-It) For You And Reader
  – 4Cs Golden Rules Of Effective Writing
  
  
• MODULE 2 – STRUCTURE OF WRITING
  – 5W1H Model Of Writing
  – Writing With Professional Impact
  – Develop A Systematic Writing Plan Approach
     o Planning
     o Writing
     o Editing
     o Proofreading
  – Communicate With KISS
  
  
• MODULE 3 – TIPS AND TECHNIQUES OF EFFECTIVE BUSINESS WRITING
  – Use Plain English
  – Power Of Choice And Key Words
  – Focus Writing
  – Cut Clutter
  – Write Actively
  – Mind Your Language – Don’t Forget Mannerism
  – Emotion And Tonality
  – Building Paragraph Blocks For Easy Reading
  – Self-Explanatory Subject Matter
  – 3Cs For Grammar, Spelling And Punctuation
  – Avoid Metaphoric Language
  
  
• MODULE 4 – COMMON ERRORS IN ENGLISH
  – Singular And Plural
  – Present And Past Tenses
  – Similar Spelling, Different Usage
  – Vocabulary
  – Countable And Uncountable Nouns
  – Careless Omission Of -S, -Ed And -Ing Endings
  
  
• MODULE 5 – PROFESSIONAL EMAIL AND EMAIL ETIQUETTE
  – Significant And Eye-Catching Subject Matter – Don’t Make Me Open The Email To Find Out The Purpose
  – Appropriate Salutation
  – Introduction/Body/Conclusion
  – Page View Only Message – Don’t Make Me Scroll!
  – Precise Words And Language – Don’t Make Me Guess What You Are Trying To Say
  – Font Size, Color, Bold And Underline
  – 2-3 Lines Per Paragraph
  – Grammar And Acronyms
  – Sign Off And Corporate Taglines
  
  
• MODULE 6 – BUSINESS DOCUMENTS FORMAT
  – Agendas
  – Reports
  – Memorandum
  – Proposals
  – Minutes Of Meeting