Marketing > Strategic Marketing and Customer Strategy

Strategic Marketing and Customer Strategy

Course Objectives

The understanding of marketing strategies, increased market competition, and Customers behavior, can definitely help them to better appreciate and manage the complexities and challenges associated with working in modern and fast growing customer’s awareness.
Understand and comprehend the importance of marketing and how to have it strategically.
Understand and comprehend the present situation that affecting the performance of the company and search for the possible solution by having to fully understand the market competitiveness
Learn how to increase number of customer and close more business deals by having in place a right customer strategy.
Know how to use stories to build trust in you and to connect positively with your staff and clients.
Know how to develop better corporate value.
Live feedback and instant improvement

Target Audience

Senior Marketing Manager. Marketing Manager, Senior Marketing Executive and Marketing Executive

Methodology

Lecture, team discussion, team presentation, video presentation on market competition, group discussion, individual activity and classroom discussion.

Course Modules

Module 1 – Introduction to Marketing Strategy
Module 2 – Environment Analysis and Market Intelligence
Module 3 – Strategies for Customer
Module 4 – Developing The Products And Services Strategy, “Selecting What Product Or Service The Company Will Make And Sell And In Matching The Specification Of These Products And Services And Their Performance To The Needs Of The User
Module 5 – Marketing ROI

Get To Know The Trainer

Trainer Zainal

4.5

A recipient of “Darjah Mulia Seri Melaka” and “Darjah Seri Melaka” by TYT Yang di-Pertua Negeri Melaka that grants him a title of “datukship”. Zainal , former Senior Vice President / General Manager of Ambank Islamic / Ambank Berhad. Brings over almost 3 decades of experience helping corporate organization, business executives and aspiring entrepreneurs discover success. A qualified senior management professional with significant experience in managing branch operations, corporate business transactions as well as business acquisitions for corporate/ institutional, business and retail banking, having 30 years’ track record in the banking and finance sectors, for both, Islamic and Conventional.

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