Trainer Casey



  • Bachelor of Applied Economics, University of Malaya
  • Diploma in Management, USA
  • Certified Coaching Master Trainer, USA
  • Certified Personality Coaching Trainer
  • Master Trainer of Coaching Dynamics, USA
  • Graduate of LIMRA School of Manager
  • Certified Sales Trainer, Wilson Learning International Corporation, USA
  • Neuro Linguistic Programing (NLP) Master Trainer
  • Sun Tzu’s Art Of War Coaching Trainer
  • CFP Lecturer



  • English
  • Bahasa Melayu
  • Mandarin


  • English
  • Bahasa Melayu


Casey , a 27 years sales, management and team building training specialist is acclaimed as one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region.  He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US.

Fluent in three (3) languages, (English, Bahasa Malaysia, and Mandarin), he is an extremely sought after training specialist both locally and internationally.  He is reputed to one of the leading authorities in this region on the subject of Sun Tzu’s Art of War in Selling, sales and sales management training, customer service, attitudinal training, and motivation programs.  The impact of his lively, entertaining, and creative training concepts have inspired his participants to attain excellence and peak performance in their organizations.

He was a licensed trainer of Wilson Learning International Corporation of the United States of America in the areas of professional sales and advanced sales training programs in financial products and services.  He is also a licensed trainer of BTM of the United States of America in the area of excellent customer service training programs. He had also been appointed by the Financial Planning Association Of Malaysia (FPAM) to be one of their lectures for the Certified Financial Planner course from USA in Malaysia.

Casey is also an experienced Financial, Consumer & IT sales and marketing trainer. He designs interesting user-friendly sales &  marketing IT seminars for Telco companies such as Telekom Malaysia (TM), MAXIS , DIGI , U Mobile .AXIATA and  many SMEs on how to sell their IT products and services to increase sales and reach out to global customers. Casey is also a popular speaker/trainer for IT consulting firms,software/ computer companies such as IBM, Oracle, HP, SAP, ACCENTURE, HITECHPADU and many more.

He was the keynote address speaker for HP Asia Pacific Sales Convention held in Bangkok on January 29,2013.He is also a graduate of the LIMRA School of Field Management as well as certified and appointed as Approved Trainer on Personality Selling.

He travels the world particularly ASEAN countries, China and Australia developing and training his participants to enhance their performance and effectiveness and to contribute positively to their organizations. He has conducted over 15,000 highly successful seminars and workshops for various levels of participants – ranging from top management, senior managers, managers, executives, sales personnel and supervisors from the ASEAN and Australia Asia regions. Besides actively conducting in-house seminars and public speaking programs, he is also a popular columnist of the widely circulated Sales Digest magazine in Malaysia a monthly magazine which is read by more than 10,000 sales professionals.

Casey is a specialist in developing and delivering team building and sales training  programs for different sectors such as ICT, hospitality, cosmetic, tele-communication, banking, insurance, multi-national corporations and mutual fund companies. He has done extensive training projects for corporations such as HP, IBM, TM, Mead Johnson, Clarins, John Master, SP Setia, Sime UEP, UDA, MAXIS Communication, Telekom Malaysia™, CIMB Wealth Advisors (formerly known as BHLB Pacific Trust), Motorola, National Panasonic, ManuLife (formerly known as John Hancock Life Insurance), Malaysian Assurance Alliance (MAA), American Home Assurance, CGU Insurance, HLA, AIG, Prudential and Axa Life Singapore, to name a few.

Casey, a Consultative Master Trainer is also well-known for his consultancy work to help his clients to increase their productivity& sharpening their strategies .He works hand in hand with clients such as PETRONAS, CIMB Bank, DRB-HICOM, NCR Corporation, PRUDENTIAL UNIT TRUSTS, RESORT WORLD and many others to increase their competitive edge. In 2008, he has helped to train and develop promoters of Clarins Paris, TM, Mead Johnson, Sara Lee and many others to achieve outstanding results. Besides his vast experience in financial services, Casey is also a very much sought after course leader for many SMIs as well as many public listed companies. His previous participants have described his training program as extremely well designed, highly impactful, effective and practical. Among his many valued clients are Petronas, National Panasonic, MISC, John Master, Caelygirl, Dumex, Bristol-Myer, Adabi Consumer Industries, Ace Canning Corporation, Lam Soon Group, UDA, Ajinamotto, Carrier International, PJ Development Holdings Bhd, Damai Laut Golf Resorts, Carlsberg Marketing, Arab-Malaysian Banking Group, Hino Motor Bhd, Yeoh Hiap Seng Group, Bausch & Lomb, Mitutoyo, Clarins of Paris, and many more.

His diverse training experience covering hotel, resort and spa, insurance, banking, unit trust, trading and manufacturing make his consultancy work more enriching and add value to his clients.

Casey is also a very sought after speaker for large scale annual sales conventions. He was the speaker for:

  1. Al Rajhi Bank 1st Sales Convention in Malaysia in 2007 (200 participants)
  2. CIMB Sales Convention in Putrajaya
  3. SAP Sales Training in 2012
  4. IT Sales Convention in KL 2011
  5. Creative ICT Sales Training 2011
  6. ORACLES Sales and Marketing Management
  7. OCBC Regional Customer Sales Convention in 2007 (300 participants)
  8. Prudential Unit Trust National Sales Convention (250 participants)
  9. TM Asia Life National Sales Convention 2005 and 2007(350 participants)
  10. EON Bank National Achiever Convention for Financial Executives in 2006 (150 pax) and 2009 (200 pax)
  11. HSBC Trainer Conference in 2007
  12. AIG Sales Congress in 2005 (350 pax)
  13. AXA Affin General Insurance Sales Achiever Convention in 2005 (250 participants)
  14. Namlifa Annual Sales Congress (1,000 participants)
  15. MSIG Regional Convention and Leaders Retreat in 2009 (300 pax)
  16. Asia Life National Planning Conference in 2009(350 pax)
  17. CIMB Wealth Advisors GBOP Speakers in 2008 at Sheraton Hotel, Subang (2500 participants)
  18. Maxis Sales Convention in Kota Kinabalu
  19. TM Shop Sales Seminars
  20. HP Asia Pacific Convention in Bangkok in 2013 Jan 29
  21. TM ICT Sales and Key Account Management Program Training
  22. CIMB Wealth Advisors Sales Convention 2013
  23. CWA Sales Summit 2014
  24. My Clear Strategic Planning Forum 2014
  25. Guardian Pharmacy Retail Training
  26. Lo’cittane Cosmetic Retail Store Managers Training 2013
  27. Syarikat Takaful Malaysia 2014 National Sales Managers Training in Trolak
  28. Sun Life Financial Group Sun Tzu’s Art of Management Training 2014
  29. Axa Insurance Team Building 2014
  30. Timberland Singapore Team Building
  31. Nissan Motor Team Building


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